€134M+ generated · 200+ DTC brands

Google Ads,
turned into an
acquisition machine.

Most Google Ads accounts only harvest demand that already exists. Our AI Experiment Engine rebuilds yours to acquire — one test a week, every result published below.

The stack we run daily Google Ads Shopify Claude Code Monday GA4
01 — the counter

Generated for our clients.

≈ €5M added every month
02 — the ai experiment engine

How the €134M gets made.

The AI Experiment Engine — machine-run, human-judged. It scans your market, drafts the test, locks the bar before launch, and measures without mercy. A senior signs every euro. Watch it work:

03 — the build

Every win becomes a building block.

From TOFU demand gen to branded defense: winning tests get built into your account as permanent campaign structure. Every block is a stone, and together they close the arch below — the one structure that gets stronger under load. It spans the gap between the demand you buy and the customers you keep.

01 · TOFUDemand gen
02 · TOFUNative discovery ads
03 · MOFUListicle search
04 · MOFUAdvertorial search
05 · MOFUComparison search
06 · BOFUCompetitor conquest
07 · BOFUStandard Shopping
08 · BOFUPMax Shopping
09 · DEFENSEBranded defense
10 · DATACohort tracking
00 · GROUNDA product people come back for, at strong margins — the ground everything stands on
11 · KEYSTONEThe feeder strategy — every block feeds the next
TOFU climbs the left · BOFU comes down the rightyour product is the ground · the keystone goes in lastclick a stone for the context
04 — the compound effect

Winning experiments compound.

Every win becomes a permanent block, and every block lifts the months after it. One account, 22 months, €0 → €23M — and the slope is the point: the last three months alone added €6.5M.

— cumulative revenueone account · pet-care DTCoct 2024 – jul 2026 · platform-tracked
05 — us vs the typical agency

Same pitch. Different receipts.

Every agency makes the same promises. These are the systems that actually run your account — click any of them.

The typical agency

proof"Here's a case study — our three best months."
the metric"Look at this ROAS screenshot."
capacity"We only take a few clients."
what wins become"It's in next month's report deck."
your meta agency"Fire them — we do it all."
when you leave"Good luck."
bonus — a tool to keep

What may a customer cost you?

A tool to keep, whether we ever talk or not: the number your last agency never calculated. Four sliders, fifteen seconds — nothing is sent anywhere.

Your Allowance — what a customer may cost and still pay back
€ 47,20
ROAS it implies1,32
Headroom vs today+ 24%

The red number is the point: buying to payback means your platform ROAS falls on purpose. We put that in writing before a euro is spent — because a client who discovers it in month two leaves in month three.

Then the scaffolding comes down.

An arch is built on scaffolding. The moment the keystone drops, the scaffolding is removed and the arch carries itself — that is the whole point of building one. Every block we set runs in your accounts, on your data, and stays there. No deck, no juniors, no handoffs — you talk to the founder. And we will never ask you to fire your Meta agency.